Marketers increasingly use videos to promote their products and services in many ways. Videos are used for landing pages, social media, webinars, emails and many other purposes. Videos can also be used to introduce brands and establish lasting relationships with customers.
On average, businesses publish 18 videos each month, according to research by HubSpot. This data point highlights the growing demand for video and its immense value in marketing. What can we make of all this? Video is an essential part of your digital marketing strategy. Your competitors could leave you behind.
Here are the top five benefits of video marketing that can help you grow your business, increase sales and convert more customers.
1. Video can help improve SEO.
HubSpot's research found that 66% of respondents to a poll said they visited a marketer's site after watching a branded video. This shows that video content of high quality can increase viewer engagement and spark consumer interest, which can lead to traffic to your site. This is important because Google ranks traffic and click-throughs as major ranking factors. The higher the site ranks in search engine result pages (SERPs), the more visitors and clicks it receives.
Google's machine learning is improving and the search engine can recognize thousands of image elements in a video. Google's Video Intelligence API allows you to catalog keywords in a video. This could be a significant SEO advantage.
SEO is also easier with video because it's responsive across different devices. You can reach a larger audience because many video platforms, such as Youtube and Vimeo, adjust to different screen sizes and are optimized to be mobile-friendly.
Google's algorithm is increasingly emphasizing pages containing video content in search results. This makes it even more critical for businesses to adopt videos as part of their digital marketing strategy.
You can use these video SEO tips to help you get the most out of your video marketing efforts
- Keep videos short. Videos under two minutes long get the most engagement. It's crucial to convey your message in the shortest time possible. Even a four-minute video is sufficient. However, any longer video could result in significant viewership loss.
- Transcribe your video script. Google bots can more accurately crawl your content if you have transcribed text from the sound of your video. This increases the likelihood that your site will appear in many internet searches.
- Optimize your videos. Search engine bots can crawl your video more efficiently by adding relevant titles, descriptions, and meta tags.
- High-quality thumbnails are essential. Eye-catching thumbnails will grab searchers' attention and increase click-through rates.
2. Video keeps users on pages for longer.
According to TJ McCue's Forbes article, the average user spends 88% more time on websites with video content than any other type of content. Adding videos to your website pages can increase visitors' time spent on it.
It could be because most people find videos more enjoyable than reading text. A second reason could be that video explanations are more effective at helping people retain information. You can increase your reach and retention rates by creating product videos, how-to's, or demos. You can even boost eCommerce sales with shoppable videos from Videowise.
3. Videos are captivating.
Videos are more interesting than text and keep viewers' attention. Why? Videos combine both visual and auditory senses. Videos combine noise and movement.
The visual abilities of humans are remarkable. People process visuals 60,000 times faster than they process text, according to a Management Information Systems Research Center study at the University of Minnesota.
Also, most of the information from the brain is visual, meaning that viewers will better retain a message through video than text. And because of this, the average viewer remembers 95 percent of a message when it is watched, compared to only 10% of content that was read.
This translates to higher session times on websites and algorithm boosts on social. Start using video to make money with shoppable videos from Videowise.
4. Video converts more.
Adding videos to a product page can increase conversions by 80 percent or more, according to the Top 16 Video Marketing Statistics for 2016 report.
Conversions will increase if an image is replaced with a video.
Video gives you a better idea of the product or service. Video viewers are more likely to remember the message if they are engaged. After watching a video, viewers are more likely to trust brands. Trust can lead to conversions.
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5. Video is easier to share.
Social video gets 1200% more shares than text and image content combined, according to Wordstream data. On platforms like LinkedIn, video is shared 20 times more often than other types of content formats in the LinkedIn feed, according to Sales and Marketing Solutions. Why are videos so popular? They're entertaining and offer practical value through tips, tricks, and hacks.
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If you are considering adding video to your marketing strategy, meet with your marketing team to discuss your budget and desired ROI. To maximize your marketing budget, consider which types of videos are most effective for your brand.