In 2022, the biggest retail holidays of the year saw record-breaking sales worth $9.12 billion in the US alone.
That’s just a glimpse of the massive impact that Black Friday – Cyber Monday can create for eCommerce businesses worldwide.
But in a sea of discounts and deals in the peak BFCM season, the million-dollar question is: How do you stand out and captivate buyers?
The short answer: interactive videos.
Interactive videos create an immersive shopping experience by bringing your product to life and engaging viewers in real-time. These shoppable videos also give buyers a frictionless option to place an order quickly and conveniently.
If you’re gearing for the biggest sale of the real, you need to include shoppable videos in your BFCM eCommerce strategy. Let’s learn how.
We’ve detailed six tried-and-tested ways to embrace the power of interactive video and entice buyers in the BFCM season.
Let’s break them down in detail and discover actionable tips to implement each tactic.
Building your email list is the best place to prepare for a hit BFCM season. With a list of engaged subscribers, you can create buzz around your brand and drive sales with discount offers.
This is where interactive video content can truly shine and set your brand apart.
Videos are more engaging than static, textual content. Adding interactive elements to a video—like a multiple-choice question or poll- can make the content even more exciting and hold viewers' attention for long.
The result? People would want to hear more from you and willingly subscribe to your email list.
Here are some crucial tips for converting high-intent browsers into long-term subscribers with video quizzes:
The bottom line: interactive video quizzes can capture people’s attention, engage them with an irresistible offer, and turn them into email subscribers.
If you're wondering how to embed quiz videos on your website, you don't have to look any further. Videowise is a powerful eCommerce video platform with advanced capabilities to embed interactive videos anywhere on your site without impacting the page speed.
You can create a brand-aligned video player widget and integrate your quiz questions to engage viewers.
During the BFCM season, shoppers have too many options and little time to make purchase decisions. If you want to convince them to buy from your online store, you have to make the buying process quick, seamless, and omnichannel.
Give shoppers the convenience of watching a video on your website and placing an order directly from the video. Sounds too good to be true, right? It’s possible!
With Videowise, you can embed shoppable videos anywhere on your website and let shoppers buy any product in a single click. You can choose from different video widget options like these:
A sense of urgency or the fear of missing out (FOMO) pushes shoppers to buy now rather than pushing their purchases for later. People who believe they might miss out on a limited-time offer are more eager to buy the product.
This is a powerful psychological factor to reduce cart abandonment—especially during the peak sale season—and make products more desirable, leading to quicker buying decisions.
You can build urgency for your products with these best practices:
Create interactive videos to build urgency around your products and offers throughout October and November. Then, they'll be more excited to buy from you than other brands during BFCM.
There’s nothing more frustrating than waiting to order a product for a long time and watching it out of stock on the day of the sale.
You can turn this frustration into joy as a seller by creating compelling back-in-stock email alerts with shoppable videos.
Most brands sharing discount offers via email push people to visit their website, check out the product, and place an order—what a hassle! With shoppable videos, you can enable shoppers to buy a product instantly from the email itself. It’s as easy as watching the video and clicking the ‘buy now’ button.
Follow these steps to prepare these alerts for your BFCM sale:
With Videowise, you can do all of this effortlessly. Our adaptive video player also lets you create immersive experiences for mobile users. That helped RIFRUF gain $50k in added revenue from shoppable videos.
The responsive video widget boosted engagement among website visitors and added 500 hours of added time on-site. Naturally, this led to more sales and higher conversion rates.
One of the proven CRO video strategies for eCommerce brands is making the buying experience interactive from start to finish. Whether you’re welcoming first-time visitors to your online store or getting a lot of repeat customers, you can boost your conversion rate by adding interactive videos at different touchpoints.
Interactive and shoppable videos invite visitors to actively participate in the content by clicking and choosing different options. They create a more immersive and memorable experience for them.
Here’s a simple breakdown of how you can embed this interactive content across different touchpoints on your eCommerce store:
Remember: interactive content can bring you hyper-engaged shoppers and shoppable videos can drive sales with a quick checkout process.
Let's face it: you can do everything to prepare for your BFCM success, but some things can still fall through the cracks. That's why testing and iterating have to be essential parts of your video marketing process.
Stay on top of the effectiveness of your interactive videos with these key elements:
Here’s an overview of the data points you can track with Videowise:
Operationalize this data and leverage these insights to improve your videos and increase sales. Based on several metrics, you can modify your video strategy from viewer engagement to top-performing pages.
The Black Friday – Cyber Monday sale can turn your entire year upside down, but only if you’re prepared for it well in advance. In this quick guide, we’ve shared the best practices for captivating your shoppers with interactive videos.
Plan, create, and test your shoppable video campaigns to achieve remarkable success during the retail holidays. Try a powerful tool like Videowise to hit the ground running quickly.
