Beauty industry - Video UGC / Mascara products

Different beauty products require tailored approaches to user generated video content.

How can mascara products be promoted through video content?

Show before + after, address sensitivity concerns, demonstrate ease of removal.

• 42% want to see before-and-after comparison from bare lashes to mascara on
• 25% want user to address sensitivity concerns
• 25% want user to demonstrate removal process and show ease of removal 

What does this mean for brands?

Brands need to be deliberate and focused with their content generation strategy and generate tailored user generated video content for each of their products based on consumers’ specific concerns and information desires for each product.

• 46% say authentic content should use natural lighting
• 32% say user speaking naturally/conversationally conveys authenticity 

Honesty & transparency is critical

• 42% of consumers expect authentic content to include a balanced list of a product’s pros & cons
• 38% expect users to be transparent with them about any brand partnerships

Real-world product usage must be reflected

• 38% expect authentic content to demonstrate using the product in real-world scenarios
• 32% look for authentic content to include spontaneous moments and real-time reactions from the user
  
  

Book a demo with Videowise today to learn everything about shoppable videos!