Different beauty products require tailored approaches to user generated video content.
How can mascara products be promoted through video content?
Show before + after, address sensitivity concerns, demonstrate ease of removal.
- 42% want to see before-and-after comparison from bare lashes to mascara on
- 25% want user to address sensitivity concerns
- 25% want user to demonstrate removal process and show ease of removal
What does this mean for brands?
Authentic user generated video content is conveyed through honesty, real world scenarios, and natural style.
Stylistically, natural lighting and user speaking conversationally in content conveys authenticity.
- 46% say authentic content should use natural lighting
- 32% say user speaking naturally/conversationally conveys authenticity
Honesty & transparency is critical
- 42% of consumers expect authentic content to include a balanced list of a product’s pros & cons
- 38% expect users to be transparent with them about any brand partnerships
Real-world product usage must be reflected
- 38% expect authentic content to demonstrate using the product in real-world scenarios
- 32% look for authentic content to include spontaneous moments and real-time reactions from the user
Book a demo with Videowise today to learn everything about shoppable videos!
