How Eczema Honey Lifted their overall site conversion by 25% with Videowise

The challenge

Creating a distinctive presence in the highly competitive skincare landscape proved to be a demanding endeavor for Eczema Honey.

1. Demonstrating tangible results. Eczema Honey faced challenges in effectively communicating its product's unique value proposition and demonstrating its effectiveness to potential customers.
2. Inefficient traditional marketing methods. Conventional marketing methods struggled to effectively highlight the nurturing attributes of Eczema Honey's offerings, creating an obstacle in substantiating claims and allowing potential customers to envisage tangible results.
3. Establish credibility. Moreover, this challenge gave rise to the pressing need to establish credibility to facilitate the increase in conversions and engagement.
   
   However, introducing video content emerged as a compelling solution to Eczema Honey's product offerings and customers' expectations.

The solution

The introduction of videos became the backbone of Eczema Honey's strategy to overcome its challenges.

1. Collaborating to create the video strategy. Videowise collaborated with Alpha Inbound, a dynamic marketing partner and helped Eczema Honey to transform its online presence. They ensured that videos seamlessly integrated across the brand's website without compromising page speed or user experience.
2. Incorporating shoppable videos. Videowise addressed Eczema Honey's website's lack of video content. With over 200 compelling videos, the brand aimed to bring its products to life throughout the website, presenting real case scenarios and testimonials highlighting their solutions' tangible benefits.

In essence, the strategic use of videos helped Eczema Honey to address the brand’s challenges in selling a unique proposition. It also enabled the brand to create a resonant narrative that converted viewers into believers and customers.

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