The Ultimate eCommerce Video Marketing Checklist For The New Year

Few things in life are more exciting than the first couple of weeks of a new year. All those resolutions, all those hopes, all that planning, all those good vibes! They don't have to be mere make-believe (as the urban myth goes). You can make them real. For example, if you want to sell more with your Shopify store, you can start out with our Shopify Product Page optimization guide here and the eCommerce video marketing checklist for 2022 we have compiled in the article below.

Curious to know how to make 2022 your store's best year yet?

Read on and find out more.

Add Social Proof to eCommerce Product Pages with Customer Reviews

One of the big reasons people buy things is because, well, other people do it. Seems that keeping up with the Joneses is just as accurate in 2022 as it was... whenever that saying came out.

Looking for proof? Rong Rong incorporated social proof videos on their Shopify store and nailed a gorgeous 17% Conversion Rate on them.

Feature eCommerce Videos on Instagram and Other Big Networks

Instagram is the new YouTube (or Facebook, or, well, let's just say Instagram is where your Gen Z and Gen Y shoppers are). If you haven't tapped into this social channel with your video marketing yet, 2022 is the right time to jump the hype train and make the most out of it.

Why? Video marketing makes sense, really: people like watching videos on Instagram, and they are far more likely to land in your funnel there, precisely because they are in a more relaxed mindset whenever they go on Insta.

Make the Most out of User-Generated Video Content on

There's no denying it: eCommerce product videos are all the rage right now. And for a good reason.

So, why not take this trend to your advantage and monetize it? Incorporating User-Generated Content (UGC) on your Shopify site can be an absolute gold mine. Not only will it save you production costs on your video marketing, but it will also act as social proof for your site's visitors. Boom! Double-boom!

Incorporate Product Videos Focused on Demonstration

Demonstrative videos enable you to partially make up for the fact that your store "happens" online (and thus, people cannot touch, analyze, or test the product before they click the "buy" button).

If your videos are good enough, though, you can compensate for the lack of "physicality" by making the customer understand how your product works, what it can do for them, and even how the product will feel when it finally reaches them.

Consider Before/ After Videos

Like demonstration videos, before/ after videos can be an excellent way to show people what a life-changer your product can be. Keep in mind: before/ after videos tend to be more suited for industries like the Beauty industry, but they don't have to be limited to that. In fact, pretty much every industry can benefit from this type of video.

For example, if you sell electronics, you can create videos that compare your products' older models with the newer ones or videos that illustrate the difference the product will make in someone's life.

Pay Close Attention to Your Video Thumbnails

Like it or not, people do judge a book by its cover, so you'd better make your eCommerce product video thumbnails stand out if you want them to click through. Don't exaggerate with how much time and effort you put into your thumbnails, but make sure the first thing your customers see when they land on one of your videos is something appealing and inviting.

Tap into the Huge Market TikTok Offers

Everyone is on TikTok, from your 13-year old sister to your grandma. And everyone enjoys watching videos there.

In fact, eCommerce marketers have been tapping into this platform for a while now, and they are always coming up with new ways of making the most out of it. It's not easy - after all, TikTok is a pretty complicated environment - but, as usual, it's all about taking the first step and growing from there. So, what are you waiting for? Incorporate TikTok in your video content marketing strategy for 2022!

Stay Away from Hard Selling

We know eCommerce product videos are meant to generate sales but don't go overboard. 

eCommerce video marketing is all about subtlety and appeal, so make sure the sales pitch doesn't take over your eCommerce videos. Look at your videos as a great way to add value to your eCommerce store, so don't lose sight of that anytime soon. Make them truly helpful for users, rather than something that will make them think the '90s called and wanted their teleshopping ads back.

Make Sure to Measure Your Video Marketing ROI

eCommerce product videos are a great way to bring more sales to your eCommerce store, but, like everything else marketing-related, they don't really mean much if you can't measure their impact.

Set clear, achievable goals for your video marketing from the very beginning, and track your performance. This will help you do even better in the future! 

Optimize eCommerce Product Pages for eCommerce Video Marketing

Not that we're bragging or trying to push our product here, but videos on your product pages can make a massive difference. You don't have to take our word for granted -- just check out how incorporating video on product pages helped Grill Rescue improve their time on-site and Conversion Rate.

Video marketing is not a one-size-fits-all -- but it sure is a crucial element in every Shopify store's marketing strategy. A staggering 86% of businesses claimed to invest in video in 2021, and the numbers will just keep growing. With more users flocking towards video for reviews, social proof, explainers, and presentations before they even consider buying a product, it's easy to understand why videos should be an integral part of your marketing effort.

Good news? It's easier than ever to pull off video marketing on Shopify stores.