Find out more about tech stacks for agencies built for an omnichannel experience in the latest must-read guide created by Ecommerce Partnerships in collaboration with Videowise, Klaviyo, and more. You will also find expert quotes about how to stay ahead of the competition and optimize your business operations.
Omnichannel evolution has happened so quickly, especially during the pandemic, and unfortunately, not all technologies managed to keep up with the latest changes.
Offering an omnichannel experience means providing a seamless and consistent shopping experience across multiple touchpoints, such as a website, social media, mobile app, physical store, or customer service. The idea of omnichannel eCommerce is to remove any barrier between channels and offer customers a personalized experience that fulfills their needs.
Leveraging the new stack tech built around omnichannel commerce offers businesses new marketing strategies that aim to connect the consumer everywhere through scalable personalization that uses zero-party data to segment customers and prospects based on their traits. Omnichannel marketing is how brands build customer experience strategies that improve acquisition, build loyalty, and drive retention and reviews.
Brands and retailers need to shift from a traditional tech stack with customed built technologies high in expenses and with a steep learning curve and move towards omnichannel solutions that put customers at their center.
So if you're looking to create an omnichannel experience for your agency, be sure to check out this essential ebook from Ecommerce Partnerships today!
