WONDERSKIN Sees Up to 26% CVR Boost with Insense + Videowise

“Insense became our creative engine: fast to brief, easy to manage, and reliable. The best part is how those ad winners keep working on our site with Videowise.”

Michael Malinsky, CEO & Co-Founder at WONDERSKIN

About WONDERSKIN

WONDERSKIN is a beauty brand combining science and artistry to make makeup effortless and long-lasting.

Its patented Wonder Blading technology seals pigment into the skin for waterproof, smudge-proof, and transfer-resistant results that last for hours. Designed to simplify routines without sacrificing performance, WONDERSKIN reimagines how makeup interacts with the skin, creating products that empower users to achieve bold, lasting looks with minimal effort.

The challenge

Maintain a constant stream of high-performing video creatives, then extend their impact across owned channels without extra lift.

The solution

Insense is Wonderskin’s always-on engine to source creator videos for ads first: rights-ready, performance-formatted, and fast to test. Winning creatives are then repurposed across owned channels, including Videowise, where they become shoppable, on-site experiences that drive conversion and are tracked end-to-end.

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How it works

Wonderskin built a video-first production engine:

Source & test with Insense: They cast creators against precise briefs, iterate quickly, and deliver rights-ready cuts tailored for paid social. Over four years, this scaled to 91 campaigns and 3,717 videos delivered, giving Wonderskin a constant pipeline to test hooks, angles, and formats in ads.
Repurpose winners to owned: Top-performing ad creatives don’t stop at paid. Wonderskin pushes them across email, PDPs, collections, and landing pages. With Videowise, those same videos become shoppable on-site experiences, merchandised where intent is highest and measured end-to-end.

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The experience

Always-on momentum: Weekly briefs and tight feedback loops meant the team never “ran out of creative.”
Operational calm: One pipeline for sourcing and rights, clean delivery, zero asset sprawl.
Creative confidence: Rapid ad testing surfaced winners that could be safely syndicated across owned channels.

The results

The impact was immediate:

Volume & variety at scale: 3,717 creator videos across 91 campaigns kept paid performance fresh and fueled on-site storytelling.
Full-funnel leverage: Ad winners became conversion drivers in Videowise galleries/widgets on PDPs and collections.
Efficiency gains: Less lift per asset, more mileage per concept—one production run, many outcomes.

Higher conversions & engagement: EU store saw an +8.8% average conversion uplift (spikes up to +11.7%), while the US store achieved +12% on average (up to +26%), both driven by video experiences on PDPs and collections.
Significant revenue impact: Single PDP carousels generated +$600K (EU) and +$1.1M (US) in engagement value, influencing over $1.25M (EU) and $1.7M (US) in revenue.
Fast activation & strong retention: Stores went live with their first videos in 2 weeks, leading to over 11,000 hours (EU) and 9,800 hours (US) of additional on-site time.