Over 2 Millions Dollars In Live Shopping: A Tibi's Master"Style"Class

Prior to Videowise, customers needed multiple steps to shop featured items from livestreams or tutorials, which created friction and made it difficult to capitalize on excitement in real time. Videowise integrates live shopping into the content experience in a single click, allowing us to close the loop immediately and deliver a seamless experience.

Allison Gagnon, Director of Ecommerce Operations at Tibi

About Tibi

Founded by Amy Smilovic, Tibi is a fashion brand that blends modern sophistication with approachable style.

Tibi empowers the Creative Pragmatist, customers who value both education and inspiration in fashion, to explore new ideas while building a wardrobe that’s curated, wearable, and reflective of their personal aesthetic. From runway-informed collections to expert styling guidance, Tibi creates a thoughtful online and offline experience for its community.

The challenge

Tibi wanted to bring its highly engaged Style Class audience from social media onto its own website and convert inspiration into sales, especially during product drops and limited releases. Before Videowise, the brand faced several challenges:

Friction in the shopping journey: Livestreams and educational content were first on Instagram, then later uploaded to Tibi.com and YouTube, requiring 3–5 steps for customers to purchase.
Limited real-time shopping opportunities: Customers had to rely on memory or manual navigation to find products, which reduced urgency and conversion.
No reliable attribution or analytics: It was difficult to track how content influenced conversion, limiting insight into which topics and products resonated.
Disconnected live shopping efforts: Weekly Style Classes lacked shoppability or interactive features, forcing viewers out of the content environment to complete a purchase.

Tibi’s key goals for live shopping included boosting conversion and AOV, creating urgency for special releases, and understanding the commercial impact of Style Class sessions.

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The Solution

Tibi partnered with Videowise to integrate education, inspiration, and commerce into a single platform. Together, we developed a live shopping strategy that mirrored the community feel of Tibi’s social content while keeping high-intent shoppers onsite.

Live Shopping Style Classes: Episodes are hosted directly on Tibi.com with products available for purchase in real time.
Simulcasting across platforms: Style Classes still reach social audiences while retaining high-intent viewers in Tibi’s own ecosystem.
RSVP and notifications: Customers are alerted about new episodes, boosting attendance and engagement.
Past recordings channel & analytics: Older episodes remain available, and performance data informs future content and product strategies.

Videowise allowed Tibi to maintain editorial depth and community engagement while layering in commerce organically, eliminating friction between inspiration and purchase.

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The results

The impact of Tibi’s live shopping strategy was immediate and measurable:

27 episodes streamed, generating over $2M in direct sales.
A series breaking down The Creative Pragmatist, 2 Edition ran over four weeks, reaching 7,600 viewers.
Customers can now shop seamlessly during live and even through recorded episodes, reducing steps and boosting onsite conversion.

By combining community-driven education with shoppable video, Tibi turned Live Shopping Style Classes into a strategic growth lever, successfully converting inspiration into immediate, measurable revenue.