How Skullcandy Achieved an 7.9% RPS Increase with Shoppable Videos

“In addition to Videowise's really solid products, we also have a partnership with them, where they want to see our success. They're coming with suggestions and recommendations for us to unlock and accelerate our business in a way that wasn't obvious to us, that helps us continue to push the boundaries of what we can do with video. ”

Jenny Buchar, Global Digital Experience Director at Skullcandy

About Skullcandy

Skullcandy is the original, irreverent, lifestyle audio brand, born of action in 2003 on a chairlift in Park City, Utah. On a mission to connect the fearless ones and amplify experiences while unleashing creativity on the mountains, beaches, and streets.

With a deep commitment to boardsports communities, Skullcandy products deliver killer sound and performance with unique style. A full assortment of headphones, earbuds and portable speakers are created, tuned and tested to deliver music you can feel, specially engineered to provide a deeper, more immersive listening experience. Skullcandy designs, markets and distributes its audio products through a variety of distribution channels globally. The company's website can be found at www.Skullcandy.com.

Operating across regional ecommerce stores, Skullcandy needed a scalable way to bring that energy and credibility onto their stores while maintaining performance at scale.

The challenge

Skullcandy wanted to elevate onsite experience to better reflect the brand’s culture and community, without compromising speed or global consistency. Their goals included:

Communicating the brand’s proposition and culture more clearly through immersive, visual storytelling.
Establishing trust and boosting customer experience, especially on Product Detail Pages (PDPs).
Leveraging existing UGC and social content to showcase real-world product usage and credibility.

At the same time, Skullcandy needed a solution that could scale seamlessly across multiple regions while preserving fast page loads.

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The Solution

Skullcandy partnered with Videowise to turn social and UGC content into high-performance, shoppable video experiences on all four regional online stores across the United States, Canada, United Kingdom and Europe.

Together, we implemented:

Single video widgets on the homepage and marketing landing pages to reduce site loads and preserve site speeds while serving branded campaign videos presenting dynamism and high energy of the brand.
An automated Instagram carousel on the homepage, distributing fresh social content at scale while maintaining consistency across regions.
Shoppable UGC video carousels placed under the Add to Cart button on PDPs, reinforcing trust and credibility at the moment of purchase.

Videowise’s lightweight infrastructure ensured better page speed, even with video deployed across multiple stores and high-traffic pages. The centralized setup also allowed Skullcandy to efficiently distribute video experiences across the four regional websites without added operational complexity.

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The results

The impact of shoppable video was both immediate and measurable:

Up to 5% uplift in conversion rate and 7.9% increase in RPS when Videowise widgets were shown
The carousel under Add to Cart generated $120,432 post-video watched revenue in less than a month
265 hours and 41 minutes increase in time spent on site in just one month

By combining authentic UGC, global scalability, and performance-first video delivery, Skullcandy successfully turned community-driven content into a powerful lever for trust, engagement, and revenue growth.