How Nomad the Label achieved a 16% increase in its average order value with shoppable videos

430X

Return on investment

16%

Increase in AOV

1,140 hrs

Added watch time

"An average visitor watches 3.5 videos - that's 70 seconds of content. Videowise added on average 26.5 seconds more time on site per visitor. We can attribute 60% of Videowise revenue to the story widget, it drives the best performance for us."

Donal Breslin, Managing Director at Nomad the Label

About Nomad the Label

Louisa, the founder of Nomad the Label spent over a decade living a nomadic lifestyle along Australia’s East Coast, selling bohemian clothing at local markets.

This experience inspired her vision for a brand that blended freedom with sustainable, comfortable living. The brand truly took shape during the lockdown, when Louisa shifted focus to creating stylish, sustainable, and practical clothing for women. Thus, Nomad the Label was born.

Comfort is the core value of Nomad the Label, driven by Louisa’s deep understanding of what feels right. With years of experience and feedback, she ensures every piece prioritizes ease and wearability above all.

The challenge

As Nomad the Label tried to establish its presence in the highly competitive fashion industry, it faced many challenges.

Effectively communicating its unique value proposition. In a saturated fashion market, where the consumer's attention is fiercely contested, highlighting the brand's main quality requires a strategic approach.
Video distribution at scale, on over 300 pages. The brand wanted to display shoppable videos and be able to scale these efforts across all available products.
Standing out from the competition. Nomad the Label faced the challenge of standing out in a highly competitive fashion industry product market. With numerous options available, differentiating themselves is essential.

See this live on site

See how Videowise
can help your brand

Get a personalized demo to see the true potential video can have on your online store.

book a demo

The solution

To tackle these challenges, the brand partnered with Videowise to enhance the available video content on its website.

Shoppable videos. Nomad the Label turned their video content shoppable, tagging multiple products in the videos and thus generating added revenue from shoppers that ended up purchasing directly from watching videos.
Distribution at scale. Nomad the Label took advantage of Videowise’s bulk action feature and automatically distributed videos at scale on more than 300 pages. This decision was driven by the need for time efficiency, ensuring a consistent application of video content.
Highlight the main value proposition. The brand was constructed around the idea of sustainability, wearability, and comfort. That is why Nomad the Label wanted to display the comfortable allure of their items and the quality of their materials through video widgets.

The results

Nomad the Label has partnered with Videowise to bring video stories onto their product pages. The collaboration aimed to enhance customer engagement and improve the shopping experience.

In the past 30 days, Nomad the Label averaged a return on investment (ROI) of 430X based on orders originating from shoppable videos, with the average order value being A$275. This translated to a 16% increase in average order value.

60% of the revenue which Videowise brought for Nomad the Label can be attributed to the story widget, which drives the best performance for the brand.

During the 30-day period, Nomad the Label’s customers showed impressive engagement, with over 51,600 videos viewed across the website totaling an added watch time of more than 1,140 hours.