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How ALPAKA Reached Up To 12% Daily Conversion Rates with User-Generated Video Content

Since launch, we’ve observed clear lifts in both conversion rate and average order value on pages with Videowise content, alongside longer dwell time, lower bounce rates, and a healthy share of shoppers adding extra items directly from in‑video tags. Crucially, these gains came with no negative impact on cumulative layout shift or input delay, confirming that richer media and faster performance can coexist at alpakagear.com.

Ramiro Gómez | Co-founder

About ALPAKA

ALPAKA is a modern gear brand crafting high-performance everyday carry bags, slings, and accessories designed for urban life, travel, and tech organisation.

Known for their sleek, minimalist aesthetics and use of premium materials like X‑Pac and Axoflux, ALPAKA products are built to last, weatherproof, modular, and packed with smart features like MagLockz magnetic hardware and HUB ecosystem attachments. Sustainability is central to their mission, with many items made from recycled materials and 1% of all sales donated to environmental causes.

The challenge

ALPAKA faced critical obstacles that needed to be addressed to improve their online shopping experience and drive better business results with Videowise.

  1. The team needed a way to display authentic user-generated video content on product pages to help shoppers better visualise products in real-life use
  2. The goal was to boost on-page conversion without compromising site speed
  3. They wanted a no-code workflow that would empower the marketing and creative teams to easily source, tag, and publish creator content, as well as run live shopping campaigns, without relying on developers
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The solution

ALPAKA partnered with Videowise to implement solutions that directly addressed each challenge while creating a seamless, engaging experience that drives measurable results.

  1. With Videowise, a growing number of products now feature fully branded, shoppable video galleries that require zero developer involvement
  2. Thanks to lazy loading and CDN delivery, video content loads faster, preserving site speed while enhancing engagement
  3. Rich video storytelling (such as lifestyle footage and product demos) helps convey durability and versatility beyond static images
  4. A "Shop the Look" reel further encourages exploration by showcasing products in real-world use.

 

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The results

In just 30 days, video-driven revenue reached €125K, with an average conversion rate of 5.19%, peaking at 12% on the best-performing days.

Their highest-converting widget, a video carousel, drove over €156K in revenue over a 3-month period.

Over 2 months, ALPAKA ran an A/B test on the product page. The version with Videowise’s video carousel under the “Add to Cart” button outperformed the version without it: driving a 7.8% CVR increase, and generating 7.24% more revenue ($334K vs $311K).

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