How Kind Patches Drove Over $700K in Sales Through Shoppable Video Content

Videowise helps us to add shoppable videos to our site without slowing it down. It’s helped us educate customers, build trust, and boost conversions, all without compromising page speed. A must-have for any modern ecommerce brand.

Charlotte Hamrin - E-commerce Manager

About Kind Patches

Kind Patches offers clean, effective wellness through fun, wearable patches that deliver nutrients and botanicals directly through the skin.

Designed to support energy, focus, sleep, and more, each patch is vegan, biodegradable, and made with natural ingredients, no pills, no sugar, no hassle. Backed by a viral TikTok presence, Kind Patches makes self-care simple, stylish, and effective.

The challenge

Kind Patches encountered significant challenges in the competitive wellness industry that required strategic solutions to build customer trust and drive sustainable growth.

Kind Patches needed to establish trust and credibility in the wellness industry, where prospective customers look to the experiences of others to navigate the multitude of options and make informed choices
The brand faced the challenge of educating customers about their innovative patch products' benefits, functionality, and proper usage, as mere text explanations often fell short of conveying the brand's message effectively
Kind Patches wanted to implement shoppable videos to create a more interactive shopping experience, allowing customers to purchase directly while watching product demonstrations and testimonials.

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The solution

Kind Patches implemented a comprehensive video marketing strategy with Videowise to transform their customer experience and achieve measurable business results.

Kind Patches incorporated shoppable videos featuring customer testimonials and product demonstrations, allowing viewers to purchase directly from the video content with one-click checkout functionality
The brand achieved seamless Shopify integration that automatically linked their most relevant product videos to their Shopify listings, enabling the marketing team to manage video content without developer involvement
Thanks to Videowise's implementation, Kind Patches maintained zero impact on page speed through lazy loading and CDN delivery, ensuring fast site performance while enhancing customer engagement with their wellness products.

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The results

Kind Patches significantly increased engagement, with over 4,000 hours of on-site time added and more than half a million videos watched.

In just 3 months, Kind Patches was able to generate 700k in sales at 14,78% CVR.