<div style="display:none;"> <img src="//pixel.quantserve.com/pixel/p-CM-UVfe9NsyZk.gif" border="0" height="1" width="1" alt="Quantcast">

How Beautifect scaled to Multi-Million revenue at up to 11% CVR

"We're enjoying Videowise, it is a great asset on our website: it helps to increase social proof and establish trust without slowing down our website."

Heather, Operations Assistant at Beautifect

About Beautifect

Beautifect was founded by Dr. Tara Lalvani to revolutionize the makeup routine with smarter, more efficient beauty tools.

Frustrated by poor lighting and cluttered setups, she created the Beautifect Box—a sleek, portable makeup case with daylight-simulating lighting, distortion-free mirrors, and built-in storage.

Loved by users worldwide, Beautifect blends luxury design with everyday practicality, aiming to simplify beauty routines while promoting sustainability through tree planting for every Box sold.

The challenge

Before implementing Videowise, Beautifect faced several critical challenges:

  1. Protecting page speed
    The brand faced issues with video players that slowed down the overall page load speed, particularly on the Shopify platform.
  2. Visualizing value
    Communicating the benefits of feature-rich products proved challenging through static images alone, and customer engagement with high-quality professional videos was low.
  3. Establishing trust and credibility
    The beauty industry is dynamic, thus, prospective customers look to the experiences of others to navigate the multitude of options and make informed choices. Beautifect needed a tool to include social proof on its website. By using testimonials of product users, the brand could build trust and authenticity.
See this live on site

See how Videowise
can help your brand

Get a personalized demo to see the true potential video can have on your online store.

mina
stela
book a demo

The solution

Beautifect partnered with Videowise to implement the following solutions:

  1. Better page speed
    Enhance page load speed and seamless integration with the Shopify platform by adopting Videowise, which ensures a smooth and efficient online shopping experience.
  2. UGC videos on PDPs
    Implementing Videowise widgets to showcase their most compelling social media videos directly on their product description pages to enhance user engagement and boost conversion rates.
  3. Shoppable video stories on PDPs
    These videos make the product pages more interactive and engaging. Viewers can now directly interact with the video content and buy with one click.
Screen-studio-KykwJqM5Ox
See this live on site

The results

Over 10 months, Beautifect’s video-driven revenue amounted to $2m at up to 11% CVR.

For the same period, their top-performing video widget, a carousel on the product page, generated over $600k.

Shoppers on Beautifect's website watched a total of 1.5 million videos, with each shopper viewing an average of over 24 videos.

Don’t miss these