$130K from a Single Video Carousel: How MASC Boosted Conversions with Shoppable Videos

They're always rolling out new features, some really cool features that could help bring your brand to life and really show the value of your products or your services.

Patrick Levesque, Co-owner and founder of MASC

About MASC

Founded in 2007, MASC is Canada’s leading destination for premium men’s skincare, shaving, and grooming essentials.

Built on expertise and authenticity, MASC helps men look and feel their best with a curated selection of top-performing brands. Patrick Levesque and Jamie Kehoe have cultivated a trusted community by combining personalised advice with a refined shopping experience, both online and in-store.

The challenge

MASC wanted to strengthen its online experience while maintaining the premium feel and performance that its customers expect. Their goals were clear:

Protect page speed while integrating richer media content.
Boost customer experience through engaging, educational storytelling.
Visually communicate product value beyond static images and text.

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The solution

MASC partnered with Videowise to bring their video content strategy to life—transforming product pages and the homepage into immersive, shoppable experiences that combine education and commerce seamlessly.

Together, we:

Collaborated on a custom video strategy to ensure videos complemented the brand’s aesthetic and customer journey.
Embedded shoppable video product galleries across the site to help visitors discover products faster.
Implemented a QuickShop Carousel on the homepage, driving engagement and direct sales while maintaining excellent page performance.

Each video was designed to showcase real product benefits and usage, allowing MASC’s expertise to shine through authentic, helpful storytelling.

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The results

The impact was immediate and measurable:

12.95% average conversion rate on shoppable videos.
The homepage QuickShop Carousel generated over $130K in revenue alone.
A single video drove over $70K in just 3 months.

By combining a strong content strategy with Videowise’s high-performance video technology, MASC turned visual storytelling into tangible growth, proving that great customer experience and fast site speed can coexist beautifully.