How Dalstrong increased revenue by 22% with Videowise’s A/B testing

“We were able to prove that including their widgets on the home page provided a boost to conversion. Our CSM Katarina was extremely helpful during onboarding and is a continuous source of support. We're excited to roll out Videowise in more placements across the site. Setup is easy, and the software is very user-friendly. I'd recommend”

Dasltrong, Shopify App Store

About Dalstrong

Dalstrong is a globally recognised premium kitchen knife brand, trusted by both professional chefs and home cooks.

Known for its bold design, exceptional performance, and storytelling-driven brand identity, Dalstrong combines craftsmanship with education to bring customers closer to the people, processes, and passion behind every blade.

From chef-led content to cinematic brand storytelling, Dalstrong’s ecommerce experience is built to inspire confidence, credibility, and long-term loyalty.

The challenge

Dalstrong’s products are highly considered purchases. Customers want to understand performance, durability, craftsmanship, and real-world use before committing, especially at higher price points.

The brand needed a way to:

Visually demonstrate product value beyond static images and text.
Answer common purchase objections: including shipping, returns, and social proof, right at the moment of decision.
Launch new collections with impact, without disrupting site performance or user experience.
Prove the revenue impact of video, using reliable A/B testing rather than assumptions.

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The Solution

Dalstrong partnered with Videowise to make video a measurable, conversion-focused part of the shopping journey, not just a branding layer. Together, we implemented video strategically across the site:

A dedicated Channels page showcasing Dalstrong’s rich video ecosystem: including documentaries, chef interviews, recipe content, and original series like Blade Masters, creating a centralized hub for brand storytelling and education.
Shoppable videos placed directly under the Add to Cart button on product pages, addressing key pain points such as shipping, returns, and customer sentiment (“what people are saying”) at the highest-intent moment.
Background videos on new collection launch pages, adding cinematic impact and emotional storytelling without slowing the site, and shoppable video widgets on new collection page template, to showcase a variety of content: recipes, product demos, UGC, etc.
A “See It in Action” shoppable video carousel at the bottom of launch pages, allowing customers to explore products in real-world use and shop seamlessly.

Videowise’s built-in A/B testing capabilities allowed Dalstrong to test video placements and formats with confidence, ensuring performance decisions were backed by data, not guesswork.

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The results

Dalstrong saw clear, measurable impact from integrating shoppable video into its ecommerce experience:

+22.7% uplift in revenue from Videowise-powered A/B tests.
+22% increase in RPS after A/B testing Videowise PDP carousel widgets.
+15% CVR increase

By combining immersive storytelling with data-driven experimentation, Dalstrong successfully validated video as a powerful revenue driver, delivering a masterclass on how to transform inspiration, education, and performance into a unified, optimised shopping experience.