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How Built For Athletes Boosted Store's Conversions by 12% With Videowise

“Videowise gives us a visual and engaging way of explaining our proposition, and crucially, the difference in our backpacks, shown and explained by real athletes and real people. It’s a fantastic integration across the entire user experience, and being able to quickly set up A/B tests helps us prove the value with tangible results.”

Isla Patterson

About Built For Athletes

Built For Athletes is the creator of the original tactical backpack, designed for athletes and fitness enthusiasts who need durability, functionality, and style in one.

With a strong focus on quality, performance, and real-life testing by professional athletes, the brand has grown into a trusted name in the sports and fitness space, standing apart from cheap knock-offs and copycats in the market.

The challenge

In a competitive landscape filled with lower-priced imitation products, Built For Athletes needed to:

  1. Differentiate their premium backpacks from cheaper copycats.
  2. Deliver a more engaging and informative online shopping experience.
  3. Use authentic content from real athletes and customers to reinforce trust.
  4. Back up decisions with data-driven insights on how video impacts performance.
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The solution

By implementing Videowise, Built For Athletes:

  1. Added testimonial and explainer videos across their homepage, collection pages, HYROX event page, and PDPs.
  2. Used story-style videos to highlight quality, durability, and functional advantages.
  3. Extended video use to email campaigns and collection modules for consistent storytelling.
  4. Ran A/B tests to measure how video placements improved the customer journey and conversions. 
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The results

1 month after implementing Videowise, Built For Athletes’ online store has seen:

  • +18.9% uplift in revenue per visitor
  • +12% uplift in conversion rate
  • +9% uplift in click-through rate
  • +4.4% increase in add-to-cart rate
  • –8.2% decrease in bounce rate

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