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From Storytelling to Shopping: Andar’s Video Commerce Journey with Videowise

Videowise has completely changed how we connect with customers, we’re not just showing products, we’re telling stories they can shop from instantly.

Destinni Hernandez, Andar

About Andar

Andar is a premium leather goods brand specialising in timeless, handcrafted products.

Guided by the principle of “Carry what matters,” Andar blends functionality, craftsmanship, and style to create pieces that are both practical and elegant. Each product is carefully crafted with attention to detail, using high-quality materials that reflect the brand’s commitment to durability and longevity.

Beyond just accessories, Andar’s products are built to simplify and elevate daily life, offering thoughtful designs that help customers stay organised, move seamlessly through their day, and feel confident in what they carry. With a loyal community of customers who value authenticity and quality, Andar continues to grow as a trusted brand that combines tradition with modern needs.


The challenge

Andar wanted to elevate its online video commerce shopping experience beyond static images and product descriptions. With a growing customer base seeking authenticity and proof of product quality, the team needed a way to:

  1. Boost customer experience through more engaging product storytelling.
  2. Educate customers on product features and functionality.
  3. Build trust and credibility using authentic, shoppable content.
  4. Turn customer engagement into measurable sales.
  5. Speed up and optimise Live Shopping processes

See how Videowise
can help your brand

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The solution

Partnering with Videowise, Andar launched a comprehensive shoppable video strategy, integrating user-generated content, testimonials, and live shopping events across their site. This included:

  1. UGC videos on product pages.
  2. Shoppable video stories and galleries on the homepage and PDPs.
  3. Product functionality and testimonial videos.
  4. Live shopping events for deeper engagement.
  5. A seamless Shopify integration enabling quick deployment and optimisation.