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How Walkee Paws generated +$97k revenue at 8% avg. conversion rate with Videowise

$97K
video-driven revenue
8%
avg. video conversion rate
160X
return on investment

“I love that we have a support team that can actually help us make all the little changes that have a big impact. I know that Videowise is pretty easy to use, but for me, as a non-technical person, it’s been great to have the support of the Videowise team. I am very happy overall!”

Lisa Baronoff, Founder and CEO at Walkee Paws

About Walkee Paws

Walkee Paws offers a revolutionary solution for dog owners seeking to protect their pets during walks.

Frustrated with traditional dog booties that were uncomfortable and easy to lose, Lisa invented the world’s first all-in-one dog boot leggings. These innovative leggings connect over a dog’s back for a secure, comfortable fit that stays in place and is simple to use.

Following the success of their dog leggings, Walkee Paws expanded into a line of stylish, practical accessories for both pets and owners. From the Bag & Leash Combo to Warm Walk Gloves, their products are designed to make walks safer, easier, and more fashionable for every pet parent.

The challenge

Walkee Paws faced several challenges it aimed to address with video, including showcasing the product’s value and demonstrating how it works.

  1. Educating customers. Walkee Paws’s innovative product, the Suspender Dog Boot Leggings, has been patented as the world’s first pair of dog leggings. The brand wanted to communicate the novelty of its product through video content.
  2. Establishing trust and credibility. Since Walkee Paws offers a product that isn't mainstream, customers seek validation from others who have already made a purchase
  3. Product presentation. Walkee Paws faced the challenge of explaining the product’s features. The main qualities of the product: comfortable, easy to wear, and durable were hard to depict through pictures alone.
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The solution

Walkee Paws partnered with Videowise to integrate video content throughout their homepage and product pages.

  1. Product features. Due to the unique nature of the Walkee Paws products, videos can underscore certain qualities, which text alone would not be able to. Walkee Paws used video widgets to highlight features such as comfort, warmth, durability, easiness of use, and protection.
  2. Video UGC. Walkee Paws established a profound sense of authenticity and relatability by showcasing a collection of UGC shoppable videos. These videos provide an unfiltered insight into the genuine experience of dog owners.
  3. Shoppable video galleries on product pages & home page. The shoppable content resonates with customers seeking relatable experiences. These videos allow customers to directly shop the videos while exploring more details about each product.

The results

After installing Videowise, Walkee Paws saw impressive results, demonstrating a significant boost in key performance indicators.

In a period of 3 months, the company had a return on investment (ROI) of 160X, with $97K video-generated revenue at an average conversion rate of 8%.

Within the same timeframe, there have been over 65,000 videos watched with an average of 3.7 videos watched per visitor.

This resulted in a total added watch time of 1,495 hours for Walkee Paws. These metrics highlight the significant impact of video content, particularly for merchants offering innovative, patented products that require more detailed explanations.

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