<div style="display:none;"> <img src="//pixel.quantserve.com/pixel/p-CM-UVfe9NsyZk.gif" border="0" height="1" width="1" alt="Quantcast">

How Travelpro generated +$269k revenue at 7.9% avg. conversion rate with Videowise

269k
Video-generated revenue
+1,000h
Added on-site time
7.9%
Average conversion rate

"To embed a video without a tool like Videowise, you have to build a container, figure out where you want to place it and that's just a simple video. [...] We operate 10 Shopify websites, so the ability for us to scale Videowise across as many of our sites as possible is a big deal.”

Mark Costigliola, Director of eCommerce Operations at Travelpro

About Travelpro

Familiar with the wear and tear on luggage and its toll on travelers, Bob Plath, a commercial airline pilot, embarked on a mission for a superior solution.

Bob Plath created the Original Rollaboard, a two-wheeled suitcase with an extendable handle. What started as a solution for flight crews soon transcended its origins, captivating passengers worldwide. 

His legacy lives on as the innovative spirit behind Travelpro for over thirty years. Committed to meeting evolving traveler needs, Travelpro is now the luggage brand of choice for crews from over ninety airlines and countless global travelers.

The challenge

Travelpro has confronted numerous challenges, spurring the brand to seek inventive solutions on its website.

  1. Communicating the unique selling proposition. Travelpro needed to find a better solution to showcase the functionality and benefits of their products and help potential customers understand what sets the luggage apart.
  2. Boost engagement and sales. The brand wanted to find a solution to incorporate visually appealing content to capture attention and encourage visitors to spend more time on the website, potentially increasing conversion rates.
  3. Create an immersive experience. The brand sought a solution to show a visual narrative that goes beyond static images and offers a dynamic experience for potential customers.
See this live on site

See how Videowise
can help your brand

Get a personalized demo to see the true potential video can have on your online store.

mina
stela
book a demo

The solution

To address and overcome all challenges, the brand partnered with Videowise to enhance its online presence through compelling video content.

  1. Single videos on product pages. Travelpro incorporated videos on product detail pages to provide a comprehensive overview, highlighting each product's unique selling points, innovative designs, and practical functionalities.
  2. Shoppable video stories. Travelpro effectively showcased the durability of their luggage, captivating customer interest and enhancing engagement. Plus, by making the videos shoppable, Travelpro efficiently shortens the purchasing journey.
  3. Storytelling through carousel videos. The brand creates relatable and aspirational content by showcasing people in various travel scenarios, allowing viewers to envision themselves using Travelpro products in their journeys.

The results

In June 2023, Travelpro partnered with Videowise to integrate videos across all their products and homepages, successfully launching Videowise on four online stores. 

This collaboration allowed Travelpro to utilize shared digital media assets and styles across the stores, significantly streamlining the process of creating and embedding videos for a large number of SKUs.

In the past 30 days, Travelpro’s video-generated revenue stood at $269k. Shoppers engaging with the videos had an average conversion rate of 7.9%, with some periods peaking at an impressive 31% during the busy travel season.

On average, each shopper spent over 3 minutes watching videos on Travelpro’s site, contributing to an added on-site time of more than 1,000 hours.

Additionally, in the past six months, shoppable images with hotspots have generated over $50K in revenue from direct clicks.

Don’t miss these