How Tortuga Backpacks Achieved a 3.5% Conversion Rate Increase in 30 Days With Shoppable Videos

3.5%

In-store conversion rate increase in 30 days

16%

Increase in revenue per visitor in the last 30 days

Decrease in bounce rate

Videowise is a no-brainer for us. Unlike many tools we've tested, it's cost-effective and paid for itself from the time we installed it. Best of all, you don't need to be technical to use it.

Jeremy Michael Cohen, Co-founder of Tortuga Backpacks

About Tortuga Backpacks

Childhood best friends Fred and Jeremy created Tortuga – a brand that created award-winning travel backpacks.

After the friends took a trip to Eastern Europe back in 2009 and had a lot of challenges with their backpacks, they realized how hard it is to travel with the wrong gear, which sparked the creation of Tortuga.

Since packing is often considered a cumbersome step to the joy of traveling, Tortuga alleviates this burden and enables travelers to focus on the adventure ahead.

The founders’ mission was to craft the ideal bag they would also use. This commitment remains unwavering over a decade later as they resolve challenges for fellow travelers and the evolving requirements.

Explore their travel backpack collections, including travel backpacks, carry-on backpack suitcases, underseat luggage backpacks, and travel bags for women.

The challenge

Tortuga Backpacks encountered challenges that demanded innovative solutions to propel the brand forward.

Social media conversion hurdles. Tortuga Backpacks had difficulty leveraging an extensive library of UGC videos, including those that achieved viral success, to convert social media engagement into actual purchases.
Protecting page speed. The brand faced issues with video players that slowed down the overall page load speed, particularly on the Shopify platform.
Visualizing value. Communicating the benefits of feature-rich products proved challenging through static images alone, and customer engagement with high-quality professional videos was low.

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The solution

Each solution plays an important role in Tortuga's commitment to enhancing the customer experience.

UGC videos on PDPs. Implementing Videowise widgets to showcase their most compelling social media videos directly on their product description pages to enhance user engagement and boost conversion rates.
Better page speed. Enhance page load speed and seamless integration with the Shopify platform by adopting Videowise, which ensures a smooth and efficient online shopping experience.
Maximizing UGC videos' impact. Tortuga leverages Videowise to showcase diverse UGC videos. This approach allows for comprehensive testing to identify the most impactful videos, providing valuable insights and optimizing the presentation of complex product features for maximum customer understanding.

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The results

Since integrating video with Videowise in November 2023, Tortuga Backpacks has witnessed remarkable results, demonstrating a significant boost in key performance indicators.

On the product description pages, such as the 40L Travel Backpack, Travel Sling bag, or Tech Organizer, a one-month A/B test revealed a 14% uplift in conversion rates, accompanied by a 16% increase in revenue per visitor. The average products per visitor also experienced a 16% uptick, showcasing heightened engagement and interest in Tortuga's offerings.

Similarly, a dedicated A/B test on the homepage yielded compelling outcomes, with revenue showing a growth of over 5%. The bounce rate decreased by over 2%, indicating a more captivating homepage experience. This test also resulted in an outstanding 75x ROI over the past month.

Tortuga Backpacks' videos have proven effective, having a 3.5% conversion rate increase in the last month alone. The average watch time per shopper is 1 minute and 9 seconds, surpassing the average on the brand’s TikTok.

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