How Sculpted by Aimee achieved an avg. conversion rate of 8.6% by engaging shoppers with video content

8.6%

Avg. conversion rate

36,000

Videos watched

50.7%

Video completion rate

“The ease of getting video content on-site is definitely the reason why I’d recommend Videowise. We deployed Videowise quite early on and then saw our competitors doing the same.

I think Videowise gives you so much more freedom of video content - you don’t feel limited with the videos that you can put on your site, they are mobile optimized and there are a lot of video widgets that you can play around with.”

Kevin Clarke, Head of eCommerce at Sculpted by Aimee

About Sculpted by Aimee

Sculpted by Aimee’s story began with founder Aimee Connolly, who fell in love with makeup at an early age, becoming Ireland's leading makeup artist by 18.

By 23, she had launched Sculpted by Aimme, her award-winning beauty line. Aimee’s years in the industry taught her that people don’t want complex routines; they want simple, effective products they can trust.

Sculpted by Aimee was born from this vision, offering a streamlined approach that empowers customers to look fantastic in just a few minutes, without having to spend too much time on their beauty routines.

The challenge

Before finding the right formula, Sculpted by Aimee had some blemishes that it needed to cover up.

Visualizing value. Communicating the benefits of feature-rich products proved challenging through static images alone. The versatility of make-up products was difficult to convey without dynamic elements that could highlight real-world applications.
Educating customers. Relying solely on written descriptions often fell short of helping customers realize that there’s a perfect product for every need. Sculpted by Aimee recognized the need for interactive experiences in guiding customers to find the ideal product.
Shoppable videos. The challenge was to streamline the checkout process and encourage quicker purchase decisions. Enabling customers to buy a product directly from a watched video was a game-changer for Sculpted by Aimee.

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The solution

For each challenge, we brushed up on solutions, one shade at a time:

"Product Preview" Videos. Sculpted by Aimee offered customers a glimpse into product results through videos that showcase their application. These videos not only highlight how the products perform but also demonstrate the final result, offering customers a clearer understanding of what to expect.
Video UGC. The brand established a sense of authenticity by showcasing collections of UGC videos. These videos provided an unfiltered insight into the genuine experiences of actual customers, effectively bridging the gap between the brand and its audience.
Interactive video quiz. The founder quiz video provided a personal touch, directly sharing information about Sculpted by Aimee products, by offering website visitors a guided shopping experience.

The results

Sculpted by Aimee achieved remarkable results through the strategic use of video widgets on their website, resulting in a significant boost in revenue.

Over the past 30 days, the brand saw an average conversion rate of 8.6% with a notable spike of 16.8%, results driven by interactive widgets like quizzes, carousels, stories, and product galleries.

In the 30-day period, there were more than 36,000 videos watched, with a high average video completion rate of 50.7%. This strong engagement reflects substantial customer interest in the brand's content, highlighting the positive impact of video on visitor interaction and overall website experience.

In the 30-day timeframe, the highest-performing video widget generated an impressive €52,000 in sales, while the second-best, a video pop-up, drove €30,900 - underscoring the value of video content integration in the customer shopping journey.