How LABFRESH achieved €111K revenue at a 16.7% avg. conversion rate through shoppable videos

€111K

video-driven revenue

16.7%

avg. video conversion rate

40,000

videos watched

“It’s by far one of the best platforms, we have worked with. It’s very simple to set up. We spent a day to set up the widgets. We shot a bunch of new content and then got it up and running. That's exactly the type of platform, I think a lot of companies can benefit from.”

Nelli Jeloudar, Head of Markets at LABFRESH

About LABFRESH

LABFRESH is on a mission to fight overconsumption by developing intelligent apparel that repels stains and odor.

Developed in Switzerland, produced in Portugal, and designed in Amsterdam, the Dutch/Danish company uses FreshCore technology, a unique treatment mix that combines three performance-enhancing technologies in one – hydrophobic, antibacterial, and easy care.

The combination of these three properties allows the products to be stain, wrinkle, and odour-repellent.

Confident in their quality, LABFRESH offers a one-year performance guarantee on all items, making sure each piece exceeds customer expectations.

The challenge

LABFRESH faced several challenges in effectively conveying the value of their products to customers.

Educating customers. Mere text explanations often fell short of conveying the brand's message effectively. LABFRESH understood the importance of interactive demonstrations and visual aids in explaining the features of their unique products.
Effectively communicating its unique value proposition. The fashion industry is a high-barrier market, where succeeding often requires differentiation. LABFRESH’s challenge was highlighting its technological edge over the competition.
Other video platforms required big resource investments. LABFRESH tried to collaborate with other video platforms to scale video content across their website, however, promises fell short.

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The solution

To address these challenges, LABFRESH partnered with Videowise, successfully showcasing their value proposition.

Explaining the product’s features with UGC videos. Testimonial videos from customers showcasing how LABFRESH products are waterproof, wrinkle-resistant, and antibacterial were essential in emphasizing the product's unique qualities.
Shoppable videos. LABFRESH created a series of instructive, shoppable how-to videos. These videos served as comprehensive guides, walking customers through the proper layering of their products.
Quick video widgets deployment. The brand benefited from a video platform that allowed them to act fast and deploy their video content without the need to invest additional time or monetary resources.

The results

LABFRESH started working with Videowise to integrate shoppable videos and UGC across all of their products.

Over a period of 30 days, the company’s video-driven revenue amounted to €111K at a 16.7% average conversion rate. During this period, daily conversion rates peaked at up to 34%.

Over the course of 6 months, their top-performing video widget, a carousel, generated over €39,000 in revenue at a 13.2% conversion rate.

Across the same period, LABFRESH saw a total of 40,000 video views across its website, with shoppers averaging over 2 videos watched each.