In a landscape where engaging online content is crucial, approximately 9% of the website's audience has actively interacted with the on-store videos, amassing 20,321 views.
Each visitor, on average, engaged with about 2.74 videos, with an impressive video completion rate of 66%, spanning an average viewing time of about 1 minute.
SOSU Cosmetics has obtained over $750K in revenue at a 9.9% average conversion rate from visitors who engaged with video on-site and increased their AOV by 8%. Moreover, SOSU has seen an increase of +3.2% in Revenue per Session in the first 30 days of using Videowise.
It's worth noting that SOSU Cosmetics' digital presence predominantly caters to mobile device users, with an astounding 92.63% share of total traffic.