Great app! We've added it to our PDPs and Homepage as well as a few other places and it's added lift in both conversion rate and revenue for our storefront.
On average we've seen a 16% lift in our revenue and CR KPIs.
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goPure started collaborating with Videowise a month ago, in September 2023, and since then, the brand has seen higher customer engagement and conversion rates.
The on-site UGC videos have drawn a substantial audience, with customers showcasing an average engagement rate of 12%.
The video conversion rate of video-engaged shoppers is 13%, with spikes reaching an impressive high of 26%.
goPure has a great return on investment (ROI) of 204X, primarily attributed to orders originating from shoppable videos, totaling 1,705 orders. It generated a revenue of $200K at a 13% average conversion rate from visitors engaged with video on site.
Each shopper spent 40 seconds watching videos and engaged with two videos. The videos reached 28,067 views. This led to an added on-site time totaling 296 hours.
These metrics underline the Videowise collaboration's effectiveness in engaging customers and significantly driving conversions and revenue for goPure.