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Eczema Honey's store conversion rate witnessed a significant surge from 3.1% to an impressive 4.1%, marking a substantial +1% increase that highlighted the effectiveness of the video-centric approach in influencing customer decisions. Additionally, the adoption of video content positively impacted the brand's average order value (AOV), further solidifying its influence on customer behaviour.
Engagement metrics attested to the success of the video integration strategy. Shoppers engaged with an average of 3.4 videos per visit, achieving an impressive 72% video completion rate.
The average watch time per shopper is impressive, consisting of 1 minutes and 48 seconds, clearly indicating the audience's interest in exploring the product's benefits.
Shoppers interacted with shoppable video content displayed an average conversion rate of 8%. This robust conversion rate reinforced the strategy's efficacy in building customer trust and propelling them toward confident purchasing decisions.