How Busy Baby Mat gets conversion rates of up to 21% with Videowise

1. Effectively communicating the value. With a range of creative toys designed to keep babies occupied and their environment germ-free, the brand needed to demonstrate the products' functionality and benefits clearly and compellingly. Plus traditional product imagery wasn’t sufficient to showcase the multifaceted advantages of the Busy Baby Mat's offerings.
2. Set themselves apart. Moreover, differentiation in a saturated market was an ongoing challenge. Busy Baby Mat required an innovative approach to differentiate itself from its competitors. Simply listing product descriptions and specs is needed to stand out in a packed market. You need that human touch and a deeper connection with your audience to create a unique brand identity.

In the following sections, we'll explore how Busy Baby Mat navigated these challenges, incorporating Videowise that propelled them toward success.

1. Shoppable videos on home & product pages. Understanding the impact of visual demonstrations, the brand leveraged shoppable videos to present their products in action, showcasing real-life scenarios that resonated with their target audience - busy parents. 
2. Integrate how-to and testimonial videos. They incorporated various types of shoppable video content, such as how-to guides, testimonials, and product features. Busy Baby Mat helped parents comprehend the products' value and set themselves apart as a brand deeply invested in enhancing their customers' daily experiences.