.png?width=540&height=97&name=Videowise%20logo%20(1).png)
.svg){kind=small}
About Ava Estell
Ava Estell is a globally renowned all-natural skincare brand specifically designed with melanin-rich skin in mind.
Ava Estell’s owner, Yaw Okyere, launched the brand to help his wife combat hyperpigmented skin issues. Fueled by this personal mission, Okyere was determined to find a natural way to restore balance to her skin, and in doing so, he created a solution for many others in similar situations.
The Ava Estell skincare range addresses a broad array of skin conditions that aim to correct any imbalances in pigmentation, thus catering to specific skincare concerns often faced by individuals with darker skin tones.
Since its beginning in 2020, Ava Estell has risen to international acclaim, offering products used by people worldwide seeking to balance their skin or boost their complexion confidence.
The brand is deeply committed to encouraging individuals to give their skin the love it deserves. Ava Estell is more than a skincare brand; it is a community built on the shared journey towards healthy, confident, and balanced skin.
The Ava Estell skincare range addresses a broad array of skin conditions that aim to correct any imbalances in pigmentation, thus catering to specific skincare concerns often faced by individuals with darker skin tones.
Since its beginning in 2020, Ava Estell has risen to international acclaim, offering products used by people worldwide seeking to balance their skin or boost their complexion confidence.
The brand is deeply committed to encouraging individuals to give their skin the love it deserves. Ava Estell is more than a skincare brand; it is a community built on the shared journey towards healthy, confident, and balanced skin.
%20copy%204.webp?width=1162&height=1200&name=ezgif.com-gif-maker%20(85)%20copy%204.webp)
The challenge
Ava Estell faced a lot of challenges in the fierce cosmetic industry.
- Sell its unique value proposition. Today's online cosmetics shoppers are savvy and research-driven. They research on social media and YouTube to understand how a product works and even seek recommendations from online communities. Ava Estell needed to find effective ways to engage with shoppers, providing them with compelling evidence of its products' efficacy while keeping them on its online store.
- Limited video analytics & low page speed from other apps. Ava Estell had previously incorporated Vimeo videos on the product pages. However, with most of the traffic coming from mobile devices, these videos failed to create engagement. Slow page speeds and the need for optimization for mobile users resulted in lower viewer retention and interaction.
These challenges underline the importance of a mobile-optimized video strategy. It's not just about having videos. It's about having the right videos presented in the right way.
.webp?width=1292&height=890&name=ezgif.com-gif-maker%20(66).webp)
.webp?width=528&height=1100&name=ezgif.com-gif-maker%20(68).webp)
See how Videowise
can help your brand
Get a personalized demo to see the true potential video can have on your online store.
The solution
An all-in-one video platform that saved Dr. Dennis Gross’s team time with bulk video embedding, generates new revenue with shoppable videos and improved their overall site conversions & shopper engagement.
To address its challenges, Ava Estell embedded videos on their website, showcasing the brand’s unique value and boosting engagement and conversions.
- Zero impact on page speed. The implementation of Videowise allowed Ava Estell to incorporate informative videos about its products directly into their Shopify store without impacting page speed. This approach addresses the initial problem of low engagement due to poor mobile optimization and slow page speeds.
- Shoppable video UGC & how-to videos. Ava Estell’s videos provide detailed information about the skin conditions the products cater to, their benefits, and before-and-after demonstrations, adding an extra layer of trust and authenticity. Moreover, they guide potential customers at critical points during their shopping journey, helping them make a confident purchase decision.
Ava Estell's use of these videos led to a significant boost in site conversion. A test run before Black Friday and Cyber Monday revealed a conversion increase of +12%, illustrating the power of well-executed video content.
.webp?width=1418&height=996&name=ezgif.com-gif-maker%20(65).webp)
.webp?width=528&height=1100&name=ezgif.com-gif-maker%20(67).webp)
Get the full case study to see all the strategy & execution insights
.webp?width=524&height=744&name=ezgif.com-gif-maker%20(12).webp)
-1.webp?width=540&height=81&name=ezgif.com-gif-maker%20(35)-1.webp)
