- Shoppable video UGC and testimonial videos. Converting UGC into shoppable videos proved invaluable. Customers often lean towards UGC over branded content, valuing authentic user reviews. Giving them a chance to purchase while watching videos ensured a smooth transition to the checkout.
- Seamless Shopify integration. Apolla integrated the most relevant YouTube videos mentioning the brand’s products. These user-generated content videos (UGC) were automatically linked to Apolla’s Shopify listings. This strategy allowed Apolla to pinpoint potential customer segments, from athletes to everyday sock enthusiasts sharing their feedback online.
Following their appearance on Shark Tank in April 2022, Apolla's brand visibility skyrocketed. Despite the team's preparations, they were overwhelmed by the sudden surge in demand for their products, selling what they anticipated for a week in just 15 minutes.