How Andar scaled UGC videos across their product detail pages

"Videowise has been a great addition to our site! Not only does it help showcase our products through videos, but helps us influence potential customers. The platform is easy to navigate once you get the hang of it and if you have any questions - their team is ON TOP OF IT!"

Destinni Hernandez, Marketing Campaign Manager at Andar

About Andar

Founded in 2015, Andar is a brand dedicated to crafting minimalist, long-lasting products that simplify and organize the way people carry their essentials.

Inspired by the Spanish verb “andar” meaning "to carry", Andar combines innovative design with premium materials to create handcrafted goods that encourage intentionality and decluttering, focusing on what truly matters. Based in Arizona, Andar draws inspiration from its desert roots, where the rugged beauty and resilience of the landscape shape the brand’s philosophy and aesthetic. With a commitment to quality and timeless functionality, Andar continues to design products that embody simplicity, durability, and elegance.

The challenge

Andar faced several challenges it aimed to address with video, including showcasing the product’s value.

Product presentation. Andar’s handcrafted products needed to be showcased in a way that highlighted their uniqueness and premium-quality materials.
Boost customer experience. Andar wanted to create a seamless and engaging online shopping experience, but that required more attention to brand consistency across its product pages.
Educating customers. Behind the Andar brand lies a clear philosophy: to help customers simplify and organize the way they carry their essentials. Even the company’s name reflects this purpose, serving as a reminder of its mission to bring order to everyday life.

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The results

To address and overcome all challenges, Andar partnered with Videowise to enhance its online presence with the help of compelling video content. The collaboration aimed to improve the overall shopping experience and drive engagement.

UGC videos on PDPs. Andar decided to feature both UGC videos and their own content on product detail pages. These videos ranged from helpful tips about Andar products to lighthearted remarks about other brands (e.g., pointing out that Apple stopped selling their leather phone cases).
Video scalability. Andar aimed to showcase content on over 50 product pages. With Videowise's support, they were able to scale their video content effortlessly.
Shoppable video widgets. Shoppable video widgets allow customers to make purchasing decisions directly within the video, helping simplify the process and potentially shortening the buying cycle.