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videowise vs. novel

UNMATCHED GROWTH & PERFORMANCE WITH VIDEOWISE

Over 2,000 leading brands sell more with videowise

Key differences between Videowise & Novel

full video infrastructure, faster load times,
superior in every way possible

The key difference between Videowise and Novel is that Novel is a limited shoppable video app, while Videowise is a complete visual commerce platform trusted by giant brands like TrueClassic, Dr. Squatch, Beyonce's Cecred, BarstoolSports, Casper Matreses, and 2,000 more brands.

Compared to Novel, Videowise offers significantly more value on all fronts, making it the top video commerce app for Shopify brands.

Videowise powers the entire site video infrastructure with AI-optimized videos that load up to 8X faster than regular MP4s. It’s seamless to embed shoppable media with visual widget templates that can embed different videos & images on different pages, at a massive scale.

Go beyond just shoppable videos, take advantage of a full visual commerce platform. Videowise features fast-loading AI-optimized videos, shoppable image galleries, video channels, and social feeds to boost product discovery, enrich the shopping experience, and drive sales and revenue.

You can find more information about Novel on www.benovel.com

Best-in-class UX
Videowise offers the best-in-class video player, fully customizable with all ADA-compliant controls.
Full site video infrastructure
Videowise covers your entire site video infrastructure with near-instant loading video, optimized with AI.
Advanced media management
Videowise offers advanced controls like tags, multiple filters, and sorting capabilities to easily manage large numbers of videos and images.
Video in product gallery, at scale
Embed fast-loading, autoplay, ADA-compliant video in the product gallery, on thousands of product pages.
At scale media embedding
Videowise allows you to use one widget template and embed it at scale on unlimited pages, while using different videos/images on different pages.
Product video in collection pages
Display autoplay videos or on-hover videos in product thumbnails on collections pages.
Video channels Netflix-style
Create a video gallery page part of your site to offer visitors the ultimate video learning & shopping experience.
Find UGC on TikTok & Instagram
Empower your marketing team to find content that mentions your brand on social, save it forever, and request creator usage rights.
Request creator usage rights
Find UGC on TikTok and Instagram and contact creators to request usage rights and seamlessly import the content into your Videowise account to use it immediately.
Collect UGC
Collect more UGC from your customer with a drag & drop area directly embedded on your site.
AI-optimized videos & images
Videowise uses AI to optimize videos & images to load near-instant by reducing their file size up to 97%, all while keeping 99% of their original quality. No other Shopify app can achieve this performance.
Shoppable images with hotspots
Enhance the shopping experience and improve product discovery with super-fast loading shoppable hotspot images.
Dynamic CDN video format delivery
Videowise delivers the best file format (MP4, H624, H265, AV1) and resolution that fits the shopper's device/browser.
Adaptive bitrate streaming
Videowise offers adaptive bitrate streaming for long-form videos over 60 seconds, creating a faster loading experience for users with bad internet connections.
Automated Instagram feed
Seamlessly display your Instagram posts and reels, made shoppable on your site.
Automated TikTok feed
Seamlessly display your TikTok videos, made shoppable on your site.
In-video forms
Capture shopper information (emails, phone no, etc.) in video pop-ups and sync it with Klaviyo.
Over 20 visual widget themes
Videowise offers a wide variety of video and image widgets that can be made shoppable or interactive to cover all your needs.
Connect multiple stores, share assets
Connect unlimited stores and save tons of time by sharing between them your Library media assets, your widget templates, and customization settings.
Live video shopping (very soon)
Start live shows to sell more, with multistream on social platforms.
Limited UX
Novel's video player offers a small video preview on desktop, no play pause controls, no captions, no share button, not even a way to scroll through the video progress bar.
Limited to 3 video widgets
Novel offers 3 simple shoppable video widgets: carousel, stories and video pop-up.
Limited media management
Novel offers a basic video library, with limited functionality and hard to manage when you have a lot of content.
Not available
Novel does not offer this functionality.
Limited embedding
With Novel you have to create a new widget for every page, making it time-consuming and hard to implement on large number of pages.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Basic video compression
Novel offers basic video compression in WEBM format. Videowise produces on average 60%-80% better results.
Not available
Novel does not offer this functionality.
WEBM-only video delivery
Novel only delivers WEBM video files.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
Limited to 3 video widgets
Novel offers just 3 simple video widgets with limited customizations.
Not available
Novel does not offer this functionality.
Not available
Novel does not offer this functionality.
discover visual commerce

The ultimate suite of shoppable media solutions designed to inspire action & drive conversions.

video commerce
Video infrastructure designed for eCommerce to Boost engagement and inspire purchases.
video commerce-min
video channels
Inspire visitors with your own Netflix-style learning & shopping video experience.
video channels-min-3
media infrastructure
Organize, make shoppable, and optimize with AI media assets in one centralized library.
media infrastructure-min
user generated content
Save time and get more UGC with automated social listening & request creator usage rights.
user generated content-min
shoppable images
Improve product discovery and inspire purchases with shoppable image galleries.
shoppable images-min
personalization engine
Tailor visual experiences and dynamically adapt your website for different types of audiences.
personalization engine-min-1
Pricing comparison

switch to videowise
and get 25% off today

Start now - Get 25% oFF
Price for sites with 100K monthly visitors
$349

Seamless migration to Videowise

Novel
Price for sites with 100K monthly visitors
$449

Information from https://benovel.com/pricing

over 2,000 brands use videowise

"BEEN USING VIDEOWISE FOR OVER A YEAR AND WE’VE SEEN A NOTICEABLE IMPROVEMENT IN OUR CONVERSION RATE."

kevin-sculptedbyaimee
KEVIN CLARKE HEAD OF ECOMMERCE, SCULPTED BY AIMEE

Frequently asked questions

Start now - Get 25% OFF

How long does it take to migrate from Novel to Videowise?

Our customer success team offers a white-glove migration from Novel to Videowise in as fast as 24h or a few days, depending on the implementation complexity.

Does Videowise offer a free trial?

Absolutely! Videowise offers a default 21-day free trial that can be further extended upon request.

Do you offer any other discounts?

All Novel users that migrate to Videowise will benefit from a special discount disclosed by our sales team during their first meeting.

What kind of customer support does Videowise offer?

We pride ourselves on our hands-on, 24/7 customer support team. Almost all reviews that we receive mention how great our support team is.

All Videowise users benefit from:

  • Knowledge base with step-by-step instructions
  • Video tutorials
  • Live chat support (during business hours)
  • Email support (24h reply time)

Our Pro & Enterprise plans also include:

  • Personalized implementation strategy and app onboarding
  • Assisted implementation & team training
  • Dedicated success manager
  • Private Slack channel
  • Ongoing account performance monitoring

Over 2,000 leading brands sell more with videowise

inspire conversions

All the visual tools you need to increase engagement and sell more

01

media management

02

shoppable video

03

video quiz

04

in-video forms

05

video channels

06

shop app video

07

mobile app integrations

08

shoppable hotspots

09

instagram & tiktok feeds

10

social listening

11

collect ugc

12

ugc usage rights

13

personalization engine

14

media ai-optimization

15

automations & rules

16

shoppable video in email

17

performance analytics

18

multi-store management

visual commerce at scale

transform your shopping experience today

Get started free with the most powerful visual commerce platform in the industry.

average
4x
Increase time on site
average
+25%
conversion rate increase
up to
+20%
aov increase
near
zero
impact on site speed