+₹53.8M Added Revenue at +19% Conversion Rate with Videowise video marketing

Headphone Zone is India’s first exclusive online store for headphones, earphones and personal Audio devices featuring the world's finest headphones from brands renowned for their sound, design and style. At Headphone Zone, one can find unique headphones for every purpose and shop from their feature-based collections.

The Shopify store features a thorough buying guide alongside detailed descriptions of product specifications, video testimonials as well as video reviews from reputed global technology forums in order to facilitate informed decision-making.

Headphones are one of the most commonly reviewed products on YouTube, so naturally, a large number of the products Headphone Zone sells already have existing video reviews on the platform.

They were struggling to find these videos in an instant, automatic way, and sort them to match the products on their Shopify store. They were looking for a solution to help them review which videos they wanted to publish on their site, and in a few clicks, to scale video content to thousands of product pages.

Shopify merchants know that in order to place videos on a product page, you must first produce that video or find it on a third-party source, moderate it, and then manually embed it in Shopify on the product details page. This entire process is very time-consuming, sometimes leading to hours of work just to find the right videos and get them on the right pages.

Shoppable video is actually a feature that was released after Headphone Zone had already started working with Videowise video marketing. Nonetheless, the feature has had an impressive impact on their bottom line, as they can seamlessly integrate the checkout experience with their embedded video content with a 207X ROI.

Videowise tracked all of the purchases made during/after shoppers watched the product videos, and it showed that video shoppers always convert at least 3X times more than regular ones.