Apolla + Videowise from Shark Tank to out of stock with shoppable videos

Apolla is the all-female-owned company built from the ground up to change the world of what people wear on their feet. The USA startup company has developed an incredible following in the industry of some of the toughest athletes in the world... dancers.

The brand is driven by a mission to help empower those that need a hand or a (foot) to reach their goals.

After spending years developing the perfect, sustainable socks, Apolla needed one game-changing tool to show the actual value of their products in action - the video shopping experience.

The old saying “show, don’t tell” fits perfectly in Apolla’s marketing strategy, considering that their socks’ functionality deserved to be seen in action.

Apolla’s team was relying on one of the most helpful tools to promote their brand: user-generated content (UGC). Top dancers and choreographers have become the brand’s advocates, sharing their authentic experiences with the patented compression socks on their YouTube channels.

Apolla was struggling to find a way to highlight the UGC from their most avid supporters. They wanted a seamless approach to display the video content directly on their Shopify store to build a more genuine relationship with their customer base.

As a brand whose mission is to provide the next level of comfort for their shoppers, they were aiming to implement an immersive, next-level shopping experience in their store.

Apolla approached Videowise after seeing the proven benefits of our video platform and discovering how video shopping was bridging the gap between shoppers and brands' value propositions for other top Shopify brands.  The brand had all the confidence it needed to kickstart its video shopping story.

Videowise took the lead and became the go-to solution that helped Apolla automatically source all their valuable content and place it on their store pages to illustrate the added value of their products, and to impact their customers’ purchasing decisions. 

After airing on Shark Tank on April 2022, the brand exposure was massive! Though Apolla's team was well prepared for this to the best of their ability, what they could not predict was the incredible outpour of people that needed their products.

By making Videowise the focal point of their shopping experience strategy, the brand achieved up to 21.47% in video engagement and an average 9.94% video conversion rate with 90.54X ROI.

Now, clients interested in discovering more about Apolla’s unique socks are well-informed directly on the product pages through a gallery of authentic user-generated shoppable videos. +63K videos were watched on an average of 2m 37s per shopper which translates into 2,196h 30m of added time on-site.

Using testimonials of some of the toughest athletes in the world and turning them into shoppable videos, has led Apolla to bring their brand's value proposition into perspective and successfully convert more customers.