Apolla is an all-female-owned company built from the ground up to change the world of what people wear on their feet. The USA startup company has developed an incredible following in the industry of some of the toughest athletes in the world... dancers.
The brand is driven by a mission to help empower those that need a hand or a (foot) to reach their goals.
Spending years developing the perfect, sustainable socks, Apolla needed one game-changing tool to show the actual value of their products in action - shoppable videos.
Incredible company, high-touch, white-glove help and service.
I cannot say enough good things about them! It has been a wonderful addition to our website!
Kaycee Cope Jones, Co-Founder & COO APOLLA
The old saying “show, don’t tell” fits perfectly in Apolla’s marketing strategy, considering that their socks’ functionality deserved to be seen in action.
Indeed, to stand out from the crowd, Apolla’s team relied on one of the most helpful tools to promote their brand: user-generated content (UGC).
Top dancers and choreographers have become the brand’s advocates, sharing their authentic experiences with the patented compression socks on their Youtube channels.
Apolla decided to find a way to highlight the UGC from their most avid supporters, and the best approach was to display it directly on their website to build a more genuine relationship with their customer base.
As a brand whose mission is to provide the next level of comfort for their customers, they only needed to implement the next level of shopping experience in their store.
VideoWise took the lead and became the go-to solution that helped Apolla automatically source all their valuable content and place it on their product pages to illustrate the value and to impact their customers’ purchasing decisions.
Apolla and VideoWise have a common goal - to always reach the next level of their journey. Joining forces together was the perfect formula for driving conversions.