How Fashion Brands Leverage Video in UGC

The fashion industry is undergoing a major digital shift, and user-generated video is leading the way. Today’s shoppers increasingly turn to videos shared by real people across social media, brand websites, and product pages to guide their purchasing decisions.

This whitepaper explores what makes user-generated video so influential for fashion consumers and provides actionable strategies for brands to leverage this content effectively.

All insights come from our latest study conducted in partnership with Cohley’s Consumer Insights Team, based on a survey of 210 female consumers aged 18–55.

The goal? To understand how today’s fashion shoppers discover new brands or products, whether they engage with user-generated videos, what they value in that content, and how it ultimately shapes their buying choices.