How Beauty Brands Can Leverage Video UGC

The beauty industry is going through a digital transformation, and user-generated video is at the forefront. Shoppers now rely on videos shared by real users across social feeds, retail sites, and product pages to decide what to buy.

This whitepaper dives into what makes user-generated video so effective for beauty shoppers and offers practical strategies for brands. 



All insights are drawn from our latest study of beauty consumers done in partnership with Cohley’s Consumer Insights Team, which surveyed 207 consumers.


The goal? To understand how end-consumers research new beauty or makeup products before purchasing, whether they reference user-generated videos, what they look for in that content, and how it helps them decide what to buy.