The Ultimate Operators Guide To BFCM 2025

In the recent past, BFCM strategy was simple: discount hard, sell fast, and beat last year’s revenue numbers. If the dashboard showed an up-and-to-the-right spike, the weekend was a win.

But that playbook doesn’t work anymore.

Modern DTC brands face a very different reality. Acquisition costs have surged, competition has intensified, and consumers are more sophisticated and more skeptical than ever. Short-term revenue spikes can feel good in the moment, but mask deeper profitability and retention challenges.

Today, operators have to be far more strategic. Winning BFCM isn’t hitting huge revenue over a single weekend anymore. Instead, it’s a 90-day profit opportunity.

Brands that thrive in 2025 will treat it less like an isolated event and more like a system for driving growth into Q4 and beyond.

Download the BFCM Playbook to understand the mindset shift.